THE FUTURE OF AR VIDEOS AND ADS IN INDIA & GLOBALLY

From global campaigns to emerging markets like India, AR is reshaping how brands communicate with their audiences.

- ABHISHEK ANAND

Augmented Reality (AR) is rapidly transforming the world of advertising and video content. AR takes ads and videos beyond traditional formats, turning them into interactive, immersive experiences that engage consumers in new ways.

From global campaigns to emerging markets like India, AR is reshaping how brands communicate with their audiences. Let's explore what the future holds for AR in videos and ads in today's article.

AR in Advertising: A Shift to Immersive Engagement AR has revolutionized advertising by transforming static ads into dynamic, interactive experiences. Brands are no longer limited to traditional storytelling methods now they can invite consumers to interact with their products in real time. Globally, companies like Nike and Pepsi have already embraced AR, offering customers the chance to try on shoes or experience This date driver and interactive bus stop ads. These engaging campaigns captivate audiences in ways that traditional ads never could.

In India, AR is gaining momentum as brands experiment with immersive experiences. Retailers are allowing customers to try on clothes or makeup virtually, helping bridge the gap between online shopping and in-store experiences. As India's internet speeds improve and smartphone penetration increases, the country is poised to become a major player in AR advertising.

AR VIDEOS: A NEW FORM OF STORY-TELLING