How GCCs Are Powering Next-Gen Marketing Strategies

The role of GCCs has evolved as organizational engines that drive value realization through business consolidation and added operational excellence.

- SAMEER DHANRAJANI

In the current scenario, given the pace of dynamically evolving competition and customer needs, GCCs are required to rethink strategies that will consistently deliver value across business, talent, and innovation. To this end, GCCs need constantly reinvent themselves through a strenuous focus on performance improvement across the various business processes. Global Capability Centres in India are at the forefront of not only meeting but shaping the future demands of global businesses.

GCCs are at the forefront of devising next-gen marketing strategies that focus on using exponential technologies, specially AI, Gen AI, and innovative approaches to connect with customers. These will also build brand awareness strategies for enterprises. The approaches include AI-powered personalization, voice and visual search optimization, data-driven decision-making, and immersive experiences. These strategies will create marketing campaigns that will bring more traction, leading naturally to greater customer loyalty and in turn sales.

Let's examine some key next-gen marketing strategies that GCCs are working to create impact for the parent organizations: