Amazon, Google, Meta, Microsoft align with White House AI guidelines

Amazon, Google, Meta, Microsoft and other companies that are leading the development of artificial intelligence technology have agreed to meet a set of AI safeguards brokered by President Joe Biden’s administration.

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The White House said Friday that it has secured voluntary commitments from seven U.S. companies meant to ensure their AI products are safe before they release them. Some of the commitments call for third-party oversight of the workings of commercial AI systems, though they don’t detail who will audit the technology or hold the companies accountable.

A surge of commercial investment in generative AI tools that can write convincingly human-like text and churn out new images and other media has brought public fascination as well as concern about their ability to trick people and spread disinformation, among other dangers.