AI innovations in commercial real estate marketing: Revolutionizing site selection and client targeting

Artificial intelligence (AI) is transforming several sectors globally, and the commercial real estate (CRE) business is no exception.

- ARYAN SINGH

AI is changing two significant aspects of the CRE business: site identification and target audience. Leveraging vast amounts of data and sophisticated algorithms, AI can offer better insight into decision-making processes while helping businesses establish an advantage in a rapidly increasing complexity market. From a marketing perspective, AI can target clients more effectively, personalize strategies, and optimize marketing campaigns, thus making it easier for CRE companies to reach the right audience and produce better business outcomes.

AI AND SITE SELECTION: SMARTER DECISIONS

Site selection is one of the most important decisions that a commercial real estate business makes. From a retail giant looking for busy high streets, or a corporate office that needs to be near the right talent, the right location has the power to make or break a property. Through the use of AI, this has become faster, more data-driven, and more accurate.

Traditionally, choosing a site has been based largely on human intuition combined with historical data, which could only provide a narrow scope for analysis. However, AI integrates a much greater number of data sources, such as real-time consumer behavior through social media trends, demographic shifts, traffic patterns, and even forecasts for weather, to feed these inputs into a model that can assess site viability at much greater accuracy.