Video: Kate 'in driving seat'

DRAMATIC SHIFT: ANNOUNCEMENT OF END OF CHEMO GROUNDBREAKING’ FOR ROYAL IMAGE

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A slick video by Catherine, Wales, Princess of announcing her chemotherapy has finished marks a dramatic shift in communications for the British royal family, media and commentators said yesterday.

Kate, as she is widely known, posted the three-minute footage on social media yesterday, some six months after she dramatically revealed in another video that she was being treated for cancer.

But the intimate portrait of the 42-year-old princess, her husband Prince William and their young children was notable for its departure from the stiff formality of traditional royal public relations.

"It's ground-breaking, an absolute first, a tectonic shift in how the royal family controls its image," said PR consultant Mark Borkowski.

"Kate's journey is profound and deeply personal, but they've learned that emotion can be controlled and weaponised in small, potent doses.