Sydney Sweeney Ad Campaign Sparks Firestorm of Rage

An advertising campaign starring Sydney Sweeney for the clothing brand American Eagle (AE) has triggered the latest online firestorm, causing an internet meltdown.

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Some social media users are outraged, saying the wordplay of the tagline "Sydney Sweeney has great jeans," coupled with the actor's blue eyes and blonde hair, has racial undertones. Others are praising the campaign as lacking "woke" politics.

"Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color. My genes are blue," Sweeney, wearing denim on denim, says in one video.

People across social media have leveled criticism spanning the gamut, with some saying the campaign promotes "white supremacy" and "eugenics," while others have called it "sterile," a sign of "regression" or simply "rage bait."