Sixty60 Eats Into Woolies

SALES: NEARLY R19BN REALISED EQUATES TO CLOSE TO 40% OF RIVAL'S ENTIRE FOOD BUSINESS

- Moneyweb

The Shoprite Group this week finally revealed the scale of its dominant Sixty60 on-demand delivery service. In the past year (to the end of June), it sold R18.9 billion worth of groceries, liquor and general merchandise through the platform, an increase of 48% on the previous year.

It added the general merchandise category during the year, and leveraged its thriving Petshop Science business by adding this specialist category into the app. This number – R19 billion – equates to close to 40% of the entire Woolworths Food business, including its concessions which are its WCafés, coffee pods and Now Now stores. A grocery delivery service. On motorbikes.

The group has been focused on extending the reach and relevance of Checkers far more into higher income segments, as it battles Woolworths for a greater share of wallet.

Its partnership with Discovery Vitality on HealthyFood, where Checkers displaced Pick n Pay, has seen "strong gains" in its fresh foods category.

It somewhat downplays Sixty60's success by saying it equates to 8.9% of its entire Supermarkets RSA unit's sales.