Promotion sees Cats revenue quadruple

AND CLUB PROMISE OF FURTHER RICHES TO COME

- By CLIVE YOULTON

SUNDERLAND'S commercial revenues have quadrupled since promotion to the Premier League with the promise of further riches to come.

The club will earn more than £100 million in broadcast revenue this season but it is the promotion which has had the greater impact according to a report from the club’s chief business officer David Bruce.

Bruce, who joined the club from a role in the MLS in 2023 and has since been promoted to his current role, discussed Sunderland's growth in an interview with US outlet Sport Business Journal.

It shows a significant boost to revenue in the Premier League as well as from broadcast rights, which will earn the club in excess of £100 million this season alone.