AI helps cast Love Island

TV PRODUCERS have been using AI to aid with the casting of shows such as Love Island, the chief executive of ITV has said.

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Speaking as ITV announced its half-year results, Dame Carolyn McCall said the broadcaster uses AI in many ways.

“We will use AI in any way we can to make what we do more efficient,” she said.

“And a great example of that for me from ([TV] Studios is they’re using a tool where it’s a smart editing assistance and it’s about speed and quality.

“And they used it for Love Island and casting this year.

“So that productivity gain means that they can go and do other things, which is really, really good.”