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Zomato's Pure Veg Fleet' to Keep Red uniforms despite earlier announcement
The Business Guardian
|March 21, 2024
Amid an outcry over its announcement of a 'pure veg' fleet, Zomato has said all its delivery partners will continue to wear red, rolling back its decision to introduce a green uniform for those delivering food to vegetarians under the new service.
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"While we are going to continue to have a fleet for vegetarians, we have decided to remove the on-ground segregation of this fleet on the ground using the colour green. All our riders - both our regular fleet, and our fleet for vegetarians, will wear the colour red," Zomato CEO Deepinder Goyal tweeted this morning.
Update on our pure veg fleetWhile we are going to continue to have a fleet for vegetarians, we have decided to remove the on-ground segregation of this fleet on the ground using the colour green. All our riders - both our regular fleet, and our fleet for vegetarians, will...
- Deepinder Goyal (@ deepigoyal) March 20, 2024 Mr Goyal explained that customers who opt for the 'pure veg' option can see on the mobile app that their orders are being delivered by the 'veg only' fleet.
"This will ensure that our red uniform delivery partners are not incorrectly associated with non-veg food, and blocked by any RWAS or societies during any special days... our rider's physical safety is of paramount importance to us," he added.
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