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Twitter's challenges: misinformation, Ads, declining usage, 1 year post-takeover
The Business Guardian
|October 28, 2023
One year ago, Twitter's CEO and other top executives were sacked after billionaire and new owner Elon Musk entered the company's San Francisco offices with a smile and a white bathroom sink. Elon Musk then started converting the social media network into what is now known as X.
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X looks and feels something like Twitter, but the more time you spend on it the clearer it becomes that it's merely an approximation. Musk has dismantled core features of what made Twitter, Twitter its name and blue bird logo, its verification system, its Trust and Safety advisory group. Not to mention content moderation and hate speech enforcement.
He also fired, laid off or lost the majority of its workforce engineers who keep the site running, moderators who keep it from being overrun with hate, executives in charge of making rules and enforcing them.
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