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The Hong Kong tourism board and Art Basel announce three-year partnership
The Business Guardian
|June 18, 2024
The Hong Kong Tourism Board (HKTB) and Art Basel are delighted to announce a new three-year global partnership, marking a significant milestone in cultural collaboration.
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With this new partnership, HKTB became the pioneering tourism organisation to forge a global strategic alliance with Art Basel. This groundbreaking announcement took place during the press conference of Art Basel in Basel. The collaboration transcends Hong Kong, extending its reach to all Art Basel shows worldwide, commencing with Art Basel Paris this October.
As part of this dynamic alliance, HKTB will serve as a Show Partner of Art Basel to celebrate Hong Kong art and culture on the world stage. Over the next three years, HKTB will be present in four annual shows, including Art Basel in Paris, Miami Beach, Hong Kong, and Basel, with different thematic experiences or activations.
The organisations' three-year partnership will kick off with Art Basel Paris, taking place at the Grand Palais in the French capital from 18-20 October 2024.
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