Reliance Retail's Tira unveils 'Akind,' a skincare brand co-founded by Mira Kapoor

Reliance Retail's beauty retail platform, Tira, announced the launch of its new skincare brand, 'Akind', on Wednesday. The brand, cofounded by Mira Kapoor, was unveiled at Tira's flagship store located at Jio World Drive in Mumbai.

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Akind is now available at Tira, both online and offline, positioning itself as a premium beauty destination in India.

Akind aims to empower individuals to achieve their skincare goals through its meticulously formulated products. Each product in the Akind range is designed to improve the skin barrier's health, categorized into three distinct ranges: The BUILD range, The BALANCE range, and The DEFENCE range.

The BUILD Range The BUILD range focuses on repairing and restoring the skin barrier to its natural state. This range includes:

Clean Slate Hydrating Cleanser: A gentle cleanser designed to hydrate the skin.

On Cloud Nine Lightweight Moisturizer: A moisturizer that offers lightweight hydration.

Sleep Tight Firming Serum: A serum aimed at firming and rejuvenating the skin overnight.

The BALANCE Range The BALANCE range is designed to maintain the skin barrier's equilibrium, resulting in a healthy, lit-from-within glow.

This range includes: Fresh Start Oil-Free Balancing Cleanser: A cleanser that balances oil levels in the skin.