RELIANCE PERFORMAX ACTIVEWEAR AIMS FOR 5X GROWTH. FOOTBALL SPONSOR

Reliance Retail projects a five-fold increase in sales for its sportswear division. 5-fold rise in 3 years; becomes the Indian football team's uniform sponsor

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Reliance Retail ana five-fold ticipates increase in its sports-wear business over the next three years, driven by a surge in athletic participation, rising interest in leading healthy lifestyles, and a strengthening economy. Performax and the All India Football Federation (AIFF) announced their collaboration on Thursday, making Performax the official uniform and merchandising sponsor of the Indian football squad. Reliance Retail is a division of billionaire Mukesh Ambani's Reliance Industries.

To be part of the transformation journey when people are looking at sporting events beyond cricket and visualising sports as a carrier, Reliance Retail with its sportswear brand Performax is proving an affordable option, said its Fashion & Lifestyle President & CEO Akhilesh Prasad. Though the current market size of sportswear is very small in India and largely dominated by local brands, Prasad said it has huge room for growth and Reliance Retail looks itself as a "catalyst" for this by providing affordable quality products in comparison to the leading international brands operating in the segment.