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Philips Mobile enters India with OSEL; feature phones now available nationwide
The Business Guardian
|August 08, 2025
Philips, a globally recognized brand with over 150 years of innovation, is making a significant entry into India's mobile phone market.
In a key development, OSEL Devices Ltd has secured the exclusive brand license for Philips Mobile in India--marking a major milestone in the country's mobile industry.
Under this agreement, OSEL Devices Ltd will oversee the manufacturing, marketing, and distribution of Philips mobile phones, ensuring affordability and reliability for Indian consumers.
As part of its market strategy, OSEL has appointed Zenotel India Pvt Ltd as the exclusive national distributor for Philips Mobile in India.
Zenotel aims to scale Philips Mobile's reach through a powerful distribution strategy, targeting 700+ distributors and over 1,00,000 retailers across India.
Philips Mobile phones will now be widely available across offline and online retail channels.
First Phase: Philips Feature Phones Arrive in Retail Stores
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