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Over Rs 50,000 cr 'Made in India' Holi business expected as traders, consumers boycott Chinese goods
The Business Guardian
|March 23, 2024
This year's Holi festivities are witnessing a significant shift towards 'Made in India' products, with traders and consumers actively boycotting goods manufactured in China.
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Praveen Khandelwal, Secretary General of the Confederation of All India Traders (CAIT), highlighted the surge in demand for locally-made items, including herbal colours, gulal, water guns, balloons, sandalwood, puja items, clothing, and various other products.
Khandelwal noted that large-scale Holi events are being organized across Delhi and the country, leading to increased business for banquet halls, farmhouses, hotels, restaurants, and public parks. The anticipated surge in business during the Holi season nationwide is estimated to exceed Rs 50,000 crore, with Delhi alone expecting around Rs 5,000 crore in revenue.
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