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MS Dhoni invests in Tagda Raho: reinventing the OG Indian workout
The Business Guardian
|November 24, 2023
Cricket legend and former Indian captain, Mahendra Singh Dhoni invests in Bangalore-based fitness start-up Tagda Raho.
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The World Cup-winning captain, known for his remarkable leadership both on and off the field, joins hands with Tagda Raho to build a fitter India by reviving the “OG Indian Workout” and expanding the homegrown brand’s footprint to make it accessible to Indians across the country. The brand that has training dugouts in Bangalore, is set to launch its first dugout in Maharashtra in December and is expanding its footprint to four to five additional states within the coming year.
Tagda Raho is the world’s first and only fitness programme that blends traditional Indian equipment with modern training applications. The brand’s dedication to reviving Indian physical culture and Dhoni’s unparalleled commitment to fitness, makes for an alliance that is set to revolutionise the fitness industry. Through shared values, Tagda Raho and Mahendra Singh Dhoni are set to cultivate a movement for a fitter India.
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