Makhana emerges as top superfood as 65% consumers choose healthier

Makhana has emerged as the go-to Indian superfood for 65 per cent of consumer respondents, reflecting its growing popularity among health-conscious consumers, according to Farmley's Healthy Snacking Report 2025.

- CORRESPONDENT NEW DELHI

The report also highlights a strong shift towards cleaner snacking, with over 55 per cent of consumers now actively seeking preservative-free options. Additionally, more than half—52 per cent—prioritise snacks that come in resealable, eco-friendly packaging, underlining increasing environmental awareness.

According to the findings of the survey, convenience remains a key factor, as nearly 45 per cent of consumers prefer on-the-go snack formats such as bars and dry fruit-based desserts.

Among savoury options, makhana and flavoured dry fruits are the clear favourites, driving a new wave of healthy snacking choices in the market.