INFIBEAM’S Al TO LAUNCH INDIA'S FIRST “PAYCENTRAL” PLATFORM

Infibeam’s Phronetic AI launches India’s first agentic payment platform, PayCentral, enabling autonomous AI-driven transactions.

- TBG NETWORK

In a move that could redefine how digital payments are executed in India's fast-evolving fintech landscape, Infibeam Avenues Ltd has developed India's first agentic payment platform PayCentral, through its Aldeep research company, Phronetic AI.The platform, according to a senior company executive who spoke on condition of anonymity, enables Agentto-Agent (A2A) digital payment transactions, allowing artificial intelligence agents to execute and manage payments without human involvement. Built as an intelligent payment infrastructure layer, PayCentralis designed to integrate seamlessly with payment gateway providers such as CCAvenue, Stripe, PhonePe, and others, enabling their merchant networks the ability to deliver faster, automated, and more intelligent consumer payment checkout experiences.»>PayCentralis the first of its kind in India-an autonomous system where AI agents can negotiate, initiate, and settle payments in real time," the executive said. As per the executive, the system can cater those sectors which has strong digital customer identities--such as travel, OTT subscriptions, insurance, and financial services--where instant payment completion directly correlates with higher sales conversion."These are sectors where customers already have verified digital addresse