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How Attribution Models Break Down in Long-Cycle Financial Decisions
The Business Guardian
|December 31, 2025
Suffice it to say, attribution modeling in advertising and marketing is a field that seeks to justify the cost of media spent and measures the success of a campaign.
In the advertising of long-cycle financial products, such as banking, insurance, financial brand/wealth management, finance for real estate, and enterprise financial services, traditional systems of attribution for advertising do not explain how advertising functions/what role advertising plays.
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