Google committed to support Indian startups with new models, market access program

At the Google AI Startups Conclave, Google reinforced its commitment to supporting India’s startup ecosystem across the full AI lifecycle, focusing on infrastructure, models, datasets, and specialised programs.

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Preeti Lobana, Country Manager for India at Google, noted that “Indian startups are building serious deep technology and solving population-scale problems with AI,” emphasising that Google's focus is on supporting them across skills, infrastructure, trust, and market access.

To address the hurdles founders face when scaling, Google launched the Google Market Access Program, a first-of-its-kind initiative designed to help Indian startups bridge the gap between local pilots and global scale.

Lobana explained that while the path from labs to prototypes has become robust, “the scaling journey continues to be where a lot of startups struggle,” and this new program aims to provide enterprise readiness through specialised curricula and direct introductions to a global network of CIOs and CXOs.