FLIPTRENDS2025: GEN Z DRIVES SCROLL-LED DISCOVERY, TIER 2 CITIES LEAD PREMIUMISATION

Flipkart, India’s homegrown e-commerce marketplace, today unveiled #FlipTrends2025, its annual insights report capturing the definitive shifts in the nation’s digital economy.

- TBG NETWORK

With Gen Z dictating a new era of scroll-led discovery, tier 2 cities bypassing basics to lead the demand for premiumisation and convenience moving from an occasional occurrence to an everyday reflex, FlipTrends unpacks the behaviors that hijacked group chats, broke search bars, and turned everyday interactions into a nationwide shopping revolution.Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart, said, “The insights from #FlipTrends2025 tells the story of a confident digital nation. It was the year shopping became muscle memory, Gen Z turned viral scrolls into instant trends, and Tier 2 cities led the charge in premiumisation. This clearly shows that the lines between content and commerce have blurred. As video shopping and quick commerce transition from novelties to daily habits, #FlipTrends2025 confirms that we have moved beyond mere adoption; in fact, India is now defining the global playbook for digital consumption.”