Essential goods e-commerce rise lead to 52% drop in retail: Report

The rise of quick commerce has caused a significant decline in the sale of food, beverages and confectionery in urban centers, as 52 per cent of physical store retailers reported experiencing the drop, according to a report by global consulting firm PwC.

- TDG NETWORK

The report says that beyond food, personal care (47 per cent) and household cleaning (33 per cent) are also experiencing significant sales reductions.

This suggests that quick-delivery models are more disruptive for consumables that consumers frequently purchase in-store.

Quick commerce, also known as q-commerce or on-demand delivery, is a type of e-commerce that can deliver orders in 10 to 30 minutes or less.