Delhi High Court restrains Alpino Health Foods from publishing advertisements 'disparaging' oats

The Delhi High Court in the case Marico Limited v. Alpino Health Foods Private Limited observed and has restrained Alpino Health Foods Private Limited, which being a Bengaluru-based brand, from publishing or sharing its advertisements disparaging 'Oats' as a category of foods, either on social media or otherwise.

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The bench headed by Justice Mini Pushkarna in the case passed the ex parte ad interim injunction order in favour of Marico Limited wherein the suit is filed against Alpino, a brand which has actress Shilpa Shetty as the brand ambassador and investor.

In the present case, Marico was aggrieved by Alpino's marketing via advertisements allegedly targeting oats as a category of food.

It being the case of Marico's that it launched 'Saffola Oats' and rolled oats and the advertisements were disparaging to oats.