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Dabur Red Paste's #SwitchToFluorideFree Becomes a National Movement
The Business Guardian
|July 29, 2025
Building on the momentum from their #SwitchToFluorideFree campaign, Dabur Red Paste has taken a bold next step in its campaign to raise awareness about excessive fluoride exposure.
What began as an eye-opening initiative to spark dialogue has now evolved into a nationwide brand movement, encouraging consumers across India to rethink what's really in their toothpaste and make an informed switch to fluoride-free alternatives, challenging several industry giants in the process.
The national campaign, backed by regional influencer storytelling, animated explainer videos, carousel education posts, SEO, search campaigns, and purpose-led positioning, aims to redefine oral care advertising.
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