Cubera Launches Edge & Hedwig, Redefining Data-Driven Advertising in India

Cubera launches Edge DSP and Hedwig attribution engine in India, targeting high-performance, privacy-first programmatic advertising.

- TBG NETWORK

Cubera, a global AdTech innovator, headquartered in San Diego, USA and Bangalore, India, today announced the launch of its two flagship products in India: Cubera Edge, a full-stack Demand Side Platform (DSP), and Cubera Hedwig, a real-time attribution and postback engine -- tailored for India's multilingual, mobile-first, and privacy-focused market. Together, they deliver a future-ready, closed loop programmatic stack purpose-built for India's rapidly expanding digital economy, while redefining performance-driven, privacy-first advertising for agencies, brands, and app marketers. With global programmatic ad spend exceeding $200B and India still vastly underpenetrated, Cubera sees a timely opportunity to return transparency, control, and measurable performance to advertisers. As privacy-first policies and regulatory shifts reshape the DSP landscape, Cubera's approach offers advertisers the agility they need to scale in India.