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Brace Yourself: AI in Cinema Is Coming!
The Business Guardian
|August 29, 2025
The core essence of cinema lies in its storytelling. This has two major aspects: one is the story itself and the second is how the story is presented on the big screen. Without going too much into the technical details, how the story is being told is multifaceted.
In Bharat, a simple introductory poster of a Dharmic cinema can send shivers down the spine of pseudo intellectuals and insecure fearmongers. This was on full display when the poster of 'Chiranjeevi Hanuman The Eternal' was released. The cinema is to be made in AI. Now, since questioning Dharmic cinema for its essence is no longer in fashion because of the fear of public backlash, the naysayers targeted the cinema for the use of AI. Anurag Kashyap, a renowned filmmaker, in one of his posts on Instagram, targeted one of the producers of the cinema, Vijay Subramaniam, for making a film based on AI, using harsh words and fearmongering. Though Anurag, who has a history of excelling in creating controversy, yet again succeeded in creating one, his attack on the producer was more to spread negativity about the cinema and create insecurity around AI-based cinema. His primary contention was AI-based cinema is against the interests of artists, writers, and directors and is against the creative human mind. To address this, it is important to understand two things: one, is AI-based cinema part of the creative human endeavor or not, and secondly, how to prepare ourselves for the penetration of AI in cinema as an industry. Let's understand this in more detail.
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