Biostadt unveils new Identity as Dojo – Badhna Zaroori Hai

The Indian agricultural sector, once dominated by local players and traditional marketing approaches, is now witnessing the assertive entry of reputed international corporations, creating a dynamic and competitive "playing field."

- TBG NETWORK MUMBAI

Biostadt India Limited engaged dojo, a full-service creative and digital marketing agency, to navigate this evolving landscape and strengthen its brand identity.

dojo saw a significant opportunity to establish Biostadt as a leading voice and authority in the Indian agrochemicals sector - based on the strength of Biostadt's product performance and the larger role it can play in the farmers' lives. Communicating the overarching brand philosophy: dojo helped articulate Biostadt's fundamental belief in the pivotal role of agriculture in societal progress: The future of humanity is rooted in the future of its agriculture.

This overarching philosophy and strengthening of the corporate brand also informs the respective strategies to build differentiation for individual products. Additionally, the newly defined corporate brand identity enabled a consolidation in packaging design across the Biostadt portfolio of products. Building product-level credibility: To reinforce and strengthen further the position of Biostadt's leading product brand Biozyme - a biostimulant, dojo crafted a positioning that not only establishes the product as a necessity in crop growth, but also honors the farmer's spirit and determination towards growth.