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80% OF INDIAN SMBS PREFER ONLINE ADS OVER TRADITIONAL METHODS
The Business Guardian
|December 14, 2024
A recent report by Primus Partners reveals that 80% of Indian SMBs rely on online advertising, with many finding it more effective than traditional methods.
India's online advertising market continues to grow; about 80 percent of surveyed SMBs (Small and Medium Businesses) rely on online advertising, according to a report by Primus Partners.
The report added that about 42 percent of the respondents allocated over 40 percent of their marketing budget towards online advertisements.
The report highlights emerging trends in how SMB brands engage with their audiences, with 74 percent of respondents believing in the effectiveness of personalized ads in achieving their business goals.
Additionally, 7 out of 10 SMBs now utilize more than two online advertising platforms to ensure a broader reach and consistent brand presence, catering to diverse user preferences.
With the rise of regional language ads and platforms like ShareChat and YouTube, SMBs are tapping into untapped markets in Tier 2 and 3 cities.
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