Television presnter Davina McCall has been named the 'face' of Sunderland-based Hays Travel

TV presenter Davina McCall has been named the 'face' of Hays Travel.

- By Jane Peverley Contributor

The partnership will see one of the popular personality become a brand ambassador for the UK's largest independent travel agent and feature in its new TV advert which was filmed in Bromley and launched on May 1.

She will also be on promotional materials in Hays Travel's 500 retail branches, and on its website and social media channels.

On inviting Davina to partner with Hays Travel, Dame Irene Hays said: “We were thinking 'outside the box' about who would connect with our loyal customers as well as a new audience.

"Hays Travel has been through significant change and growth over recent years, yet we are still the same family company, committed to our colleagues, customers, and the communities where we operate.

"Davina is a positive and inspirational role model who embodies our own values she is the perfect person to represent us at this point in our history, as we celebrate 45 years of caring for our customers.”