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Lionesses helping drive the economy and grassroots growth
Sunderland Echo
|July 26, 2025
England's women stand on the brink of creating more history
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The England Lionesses bid for back-to-back European glory isn't just a triumph on the pitch.
The run to Sunday night's final against Spain has once gain shone the spotlight on the ever-growing women's game, but is also a significant economic event.
From sponsorship and enhanced TV revenues, to grassroots growth and community celebrations, there are tangible effects.
England's progress to the Women's Euro 2025 final is more than just sporting success - it's an economic engine. UEFA projects around £28m in sponsorship revenue for this tournament - more than double the previous edition.
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