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Moore's all set for switch to achieve his business goal

Sunday People

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October 12, 2025

WALES striker Kieffer Moore plans to swap scoring goals for doing deals as a sporting director one day.

- BY PHIL BLANCHE

Moore graduated from the PFA Business School last month with a diploma in Sport Directorship and aims to stay in football after his playing days, but not in the well-trodden paths of coaching or management.

The 33-year-old striker - who will be on Wales duty for their crunch World Cup qualifier against Belgium tomorrow - says his journey from non-league to the Premier League has given him a rare insight into how the football industry works.

But for now, Moore's day job is firmly in Wales.

He has scored five goals for Wrexham this term as the newly-promoted club adapt to the demands of the Championship.

His winner against Kazakhstan last month moved him onto 15 international goals, just outside the top-10 of all-time Wales scorers.

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