Shoppers are expected to snap up discounted items that they really want but avoid impulse buys as they keep a close eye on their spending.
But the search for bargains has seen a rise in people looking for secondhand and repaired items.
Despite consumer confidence being at a record low due to soaring inflation and energy bills – and tax increases announced in Thursday’s Autumn Statement – many retailers have started the now traditional annual sales rush early.
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Putin speech sees NATO refresh 'Cold War' project
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