Reality TV’s intoxicating influence: the troubling normalisation of drinking culture

IN THE world of reality television, alcohol often plays a starring role. Whether it's cocktails on a dinner table, wine on an excursion or a celebratory toast, drinking seems to be part of the script.

- BERNELEE VOLLMER

STUDIES have shown that adolescents who are consistently exposed to alcohol portrayals on television are more likely to start drinking at an earlier age and may engage in heavier drinking.

(Pexels)

Reality TV thrives on tension, and alcohol has become a quick way to amplify it. Producers know even the calmest cast members can become more emotional, impulsive or outspoken after a drink.

Those explosive arguments, heated confessions, and shocking antics often happen around a table of drinks.

While drinking is not officially mandatory for reality TV participants, the environment often makes it feel that way. Night outs, dinner parties and social challenges frequently centre around alcohol. Refusing a drink can make someone feel out of place, or at least less part of the onscreen story.

This is clear in international shows like Big Brother and Love Island, as well as local shows like The Real Housewives of Durban, where scenes often centre around parties or drinks-fuelled conversations.

The message is subtle but consistent: a cocktail in hand is part of fitting in.