Meyer blossoms beyond the runway

FROM global fashion campaigns to frontline advocacy, Nicole Meyer is leveraging her voice for those who need it most.

- SAMEER NAIK

The launch of the Protea Movement marks a pivotal moment in her journey, as she commits to fostering unity, healing, and hope through initiatives that uplift women, youth, wildlife, and vulnerable communities in South Africa.

Born in Cape Town and known for her work with global brands like Guess, Meyer is now using her platform to inspire change and plant seeds of hope at her roots. The Protea Movement is a testament to her belief that helping others is a powerful form of healing.

“I am not a freedom fighter but a fighter for those who can’t stand up for themselves like our wildlife and our youth,” Meyer shared.

“I want to combine this with an education development program on teaching how we can care for each other and our environment sustainably.”