How SA's rich heritage is transforming the fashion scene

AS WE CELEBRATE Heritage Month, it’s the perfect time to talk about something truly special and close to my heart: how our incredible cultural diversity isn’t just a part of who we are, but a vibrant, living force that shapes our fashion industry.

- GERRY CUPIDO

Forget bland, one-size-fits-all trends; our style is a vibrant mix of influences that’s taking the world by storm.

South Africa is a nation of many nations.

From the Zulu’s powerful beadwork and vibrant prints to the Ndebele’s geometric artistry, the Xhosa’s dignified red ochre textiles, the Basotho’s iconic blankets, and the melting pot of Malay, Indian, and European influences, we truly have it all.

And what’s even more exciting is that our designers are drawing from this bottomless well of inspiration, creating looks that are not only beautiful but also deeply meaningful.

One of the most obvious and stunning examples is the Ndebele pattern.

Those bold, colourful geometric designs, traditionally adorning homes and clothing, have found a chic new home on runways and in mainstream fashion.

Think modern dresses with Ndebele-inspired embroidery, edgy bomber jackets featuring the distinctive patterns, or even accessories like handbags and jewellery.

It's a fantastic way to honour heritage while pushing contemporary style boundaries.

We can't talk about South African fashion without mentioning Shweshwe fabric.

This indigo-dyed cotton fabric, with its intricate geometric patterns, was originally introduced to South Africa by German settlers, but has been fully embraced and adopted by various cultural groups, especially the Xhosa people.

From elegant matric dance dresses to everyday skirts, shirts, and even stylish homeware, we now see shweshwe everywhere.