How the Yogi Model is Spreading a Web of BJP Governments

Around eleven years ago, when Narendra Modi entered national politics during the 2014 Lok Sabha elections, the entire country was echoing with the idea of the Gujarat Model.

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Gujarat at that time was presented as an ideal state in terms of industry, investment, infrastructure, and power supply.

“Development is the solution to all problems” was the central slogan. But with time, the language of politics, public expectations, and the very definition of governance have changed. In the political landscape of 2025, the BJP is promoting Yogi Adityanath’s UP Model or Yogi Model far more than Narendra Modi’s Gujarat Model. The reason is the growing public preference for security, strictness, and direct action.

After becoming the Chief Minister of Uttar Pradesh in 2017, Yogi Adityanath took a path that overturned conventional perceptions of administration. He declared law and order as the first condition for development. The bulldozer became the symbol of his crackdown on criminals. Over the past few years, the image of “Bulldozer Baba” has gained recognition not only in UP’s politics but across the entire country.

Demolition of illegal constructions, the fall of assets belonging to mafia groups, and swift police action against criminals all these have given the Yogi Model a distinct identity. While the Gujarat Model focused on development, investment, and industrial promotion, the Yogi Model has become synonymous’ with law, order, and strictness. A large section of the public now links development directly with security. People believe that without rule of law, neither investment nor development can sustain. This thinking is what makes the Yogi Model unique and relevant. It is a model that talks about uplifting the poor while showing no leniency toward criminals.