Are Brits paying the price for staying loyal to their banks?

Nearly two-fifths of current account holders have remained loyal to their provider for more than 20 years, but is that loyalty being rewarded?

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A major survey suggests that inertia could be costing consumers hundreds of pounds in missed rewards and better features.

For many, sticking with the same bank is simply a habit - a path of least resistance that overlooks genuine financial gain.

The immediate appeal of switching is the array of financial incentives now common across the market, including cash bonuses sometimes worth over £100, or accounts offering generous cashback on debit card spending.