Sustainable transformation in tourism the way forward

As we celebrate World Tourism Day, Saturday, with this year’s theme ‘Tourism and Sustainable Transformation’, Odisha is trying to emerge as a frontrunner in promoting tourism that is environmentally responsible and economically inclusive.

- ARINDAM GANGULY, OP

The state's efforts reflect a larger global shift: From revenue-oriented tourism models toward those that protect ecosystems, empower communities, and preserve cultural heritage.

This year’s theme urges all stakeholders — governments, tourists, businesses, and local communities — to rethink how tourism can serve as a vehicle for sustainability and transformation. Odisha is aligning its tourism vision with these goals, aiming to position the sector as both a conservation tool and a development engine.

Noted environmentalist JK Panigrahi set the tone for the day’s message, urging a shift in both mindset and practice. “While celebrating World Tourism Day on the theme ‘Tourism and Sustainable Transformation’, mankind “needs to focus on sustainability of natural and man-made destinations with environmental consciousness,” he said.

Panigrahi called for tourists to become stewards of nature, minimising environmental impact, respecting local cultures, and promoting eco-friendly behaviour. He stressed on vital practices like reducing carbon footprints, conserving water, proper waste management, and protecting wildlife habitats.

While acknowledging the role of smart technologies and carbon offset initiatives, he emphasised that “above all, education for eco-friendly actions holds the key for promoting responsible tourism”. He also called upon the state government to scale up the identification and development of ecotourism hotspots with sustainability at the core.

Environment activist Biswajeet Panda appreciated the theme’s alignment with nature-based tourism. “Nature, being a true panacea for human health, aligns perfectly with sustainable tourism practices,” he remarked.