Shift towards premium devices to drive smartphone market

Chipset major Qualcomm expects shift of the Indian market towards the premium device segment will drive adoption of the company's latest and premium smartphone processor Snapdragon 8 Elite Gen 5 in the country.

- PRESS TRUST OF INDIA

Qualcomm Technologies Group General Manager, Mobile, Compute, & XR (MCX), Alex Katouzian said that India has become a prime market for the company as it is gaining from the government's push for manufacturing, artificial intelligence and active involvement of home grown companies like Flipkart, Lenskart etc.

“[ think the Indian market is turning more and more into a premium tier. So I think (Snapdragon) 8 Gen 5 will get accepted quite a bit. The reputation of Snapdragon in India is really good. Recently we got data that we are number one in branding as well,” Katouzian said.

According to CyberMedia Research, Snapdragon commands 40 per cent market share in smartphones above %25,000 segment.