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Plans afoot for creation of ‘Indravati Fish’ brand
Orissa POST
|September 23, 2025
The state government has approved the creation of an exclusive “Indravati Fish” brand to give a distinct identity to fish produced in the Indravati reservoir of Kalahandi district.

According to official sources, J Kerketa, Joint Secretary of the state government, directed the Fisheries Director September 11 to prepare and submit a detailed report on fish farming activities in the reservoir and the proposed branding initiative.
The move follows a proposal submitted by Prateek Joshi, district coordinator of the Swadeshi Jagaran Manch (SJM) and Swavalambi Bharat Abhiyan (SBA), urging the government to launch the brand. Taking note of the proposal, the Chief Minister’s Office instructed Fisheries officials to prepare a detailed project report.
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