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Competition heats up in quick comm
Orissa POST
|July 13, 2025
Amazon takes on Zepto, Blinkit with 10-min dash
Amazon's launch of 10-minute delivery service, Amazon Now, in Delhi following its debut in Bengaluru, has heated up the quick commerce space, which is already marked by fierce competition among Blinkit, Zepto, and Swiggy Instamart, making India one of the few markets globally where ultra-fast delivery is thriving.
A report by ICICI Securities in April this year, in fact, had talked about how quick commerce platforms are building deep-habit loops, are no longer confined to speed and snack-led occasions, and structurally reshaping retail behaviour through high-frequency engagement and curated category expansion.
Amazon has begun its ultra-fast delivery service 'Amazon Now’ in select pin-codes in Delhi with "curated selection of everyday essentials”; the 10-minute delivery service was launched in Bangalore in December last year.
“Amazon Now’ tab now appears within the app in select pincodes it is available in, and the company intends to launch the offering in other cities soon.
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