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Company was born out of new mum's struggle to find clothes that would fit her tiny premature baby

Nottingham Post

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November 06, 2025

SUPERDINKY HAS APPEARED ON ITV

- By RUCSANDRA MOLDOVEANU

AN inspiring business that gives parents the chance to have special moments with their premature babies has been featured on a new ITV show.

SuperDinky, based in West Bridgford, started out in 2022 when mum Lorna Tallowin and neonatal nurse Beth Morris joined forces to create vests to fit premature babies.

The idea was proposed to Lorna by Beth, one of the nurses who took care of Caden, Lorna's son, while he was in hospital for six weeks after being born at 31 weeks in 2019.

Beth, who'd worked in neonatal nursing for 12 years, had never seen “good quality, well-fitting” premature baby clothes that were joyful but also worked in a medical setting.

Lorna, who studied fashion at Nottingham Trent University, said: “I was a first-time mum and all those special moments I'd imagined couldn’t happen.

“You can’t take the baby home, you can’t breastfeed them, you can’t even stroke them because they're so fragile.

“You miss so many of these first moments, including dressing your baby for the first time.

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