Why Lymphatic Drainage Massage Is Having a Moment

The wellness treatment, used by celebrities and athletes helps reduce water retention and accelerates recovery

- Tanisha Saxena

Once a niche therapy prescribed for a chronic condition like lymphoedema, post-surgical healing, and severe fluid retention, manual lymphatic drainage (MLD) has evolved into a mainstream wellness practice today.

"Over the past few years, MLD has become one of the most requested therapies at our wellness centre," says Dr Manoj Kutteri, medical director & CEO of Atmantan Wellness Centre in Maharashtra. "While exact figures vary, our records show that a significant percentage of our guests choose MLD at least once during their stay."

According to Spaseekers' 2024 Spa Trends Report, searches for lymphatic drainage treatment have increased by 83%, propelling it three spots higher in global spa rankings compared to 2023. Platforms like TikTok have amplified the trend, with related content—including cold plunge therapy—racking up over 76.1 million views. On Instagram, the hashtag #lymphaticdrainage has surpassed one million posts, reflecting its growing influence in the beauty and wellness industry.

The beauty industry has played a role, too, with lymphatic drainage gaining traction for its ability to de-puff the face, enhance skin tone, and accelerate post-cosmetic surgery recovery. Brazilian lymphatic massage, popularized by therapists like Rebecca Faria and Flávia Moreira, has become a sought-after treatment among models, actors, and influencers aiming for a sculpted, contoured look. The technique has drawn a star-studded clientele, including Hollywood figures like Anne Hathaway, Kendall Jenner, Jennifer Aniston and Selena Gomez, as well as digital influencers such as YouTube personality James Charles.