The rise of feel-good wellness experiences

Fitness lovers are seeking immersive wellness experiences like pet yoga

- Deepa Natarajan Lobo

A few years ago, when Chennai-based friends Sinduja Krishnakumar, Subhashree Madhavan and Swathi Renugopal watched Game of Thrones actress Sophie Turner ditch her regular fitness routine for goat yoga, little did they know that it would spark an idea that was literally "GOAT." It sure wasn't winter that was coming, instead, it was the story of warmth, bonding and tail-wagging! "We immediately thought why not combine yoga with dogs, especially the indie shelter ones that don't get a chance to bond with humans," recalls Krishnakumar who along with the other two went on to found Pawga, a pet yoga experience, in 2020.