Prestige targets mid-income homes

Luxury housing has continued its sales run in an upbeat real estate sector, but high sales volumes will come from mid-income housing projects, a top Prestige Group executive said.

- Madhurima Nandy

Irfan Razack, chairman and MD, Prestige Group.

To balance its portfolio with projects across price segments, Bengaluru-based Prestige plans to build more relatively affordable homes to cater to a wider customer base. Even in a pricey market such as the Mumbai Metropolitan Region, the developer with a multi-city footprint is looking for land in Thane and Navi Mumbai to develop mid-income projects.

In 2025-26, Prestige aims to clock around ₹27,000 crore of residential sales, on the back of strong housing demand and a large launch pipeline. It did ₹17,023 crore of sales in FY25.

In the April-June quarter, among the top listed developers, Prestige reported the highest sales at ₹12,126 crore, driven by high-ticket project launches and a strong performance in the National Capital Region.