Micro-drama apps shift to aggregation

The move signals early attempts to build reach in a format limited to apps

- Lata Jha

Across the entertainment industry, there is growing interest in partnerships that improve discovery without complicating the user experience.

(BLOOMBERG)

Just as long-format streaming platforms leaned on telco bundles and aggregator apps to widen access in India's crowded, price-sensitive entertainment market, micro-drama platforms are now exploring aggregation to expand reach and improve discovery.

Last month, Tata Play Binge introduced Shots, a curated category of mobile-only, vertical micro-dramas available at no additional cost to its subscribers. The move signals early attempts to build an aggregation layer in a format that has so far evolved within standalone apps.