試す 金 - 無料
Long-form web originals lag reels and shorts despite rising investment
Mint New Delhi
|September 05, 2025
Premium web originals in India may be witnessing rising investments and volumes, thanks to aggressive bets by video streaming platforms, but long-format content remains a niche category.
According to media consulting firm Ormax, Criminal Justice: A Family Matter, the most viewed long-format web original in the first half of 2025, clocked in a viewership of only 27.7 million.
In comparison, online video viewers increased 3% (15 million) in 2024 to reach 551 million, which is around 98% of active smartphones, according to a Ficci EY report.
Total time spent on social media and video consumption rose 18% last year, with YouTube dominating the space, capturing 92% of all online video consumption. Premium platforms—comprising AVOD or advertising video-on-demand, SVOD (subscription video-on-demand) services and freemium—accounted for the remaining 8%.
このストーリーは、Mint New Delhi の September 05, 2025 版からのものです。
Magzter GOLD を購読すると、厳選された何千ものプレミアム記事や、10,000 以上の雑誌や新聞にアクセスできます。
すでに購読者ですか? サインイン
Mint New Delhi からのその他のストーリー
Mint New Delhi
WHY VCS HAVE A NEW PLAYBOOK FOR DEEP-TECH
Venture capital has become more accessible while starting up, but is still scarce at the business end
8 mins
January 13, 2026
Mint New Delhi
Five exercises to bring back into your routine
Try these moves to improve your strength, mobility and cardio health
2 mins
January 13, 2026
Mint New Delhi
Nvidia, Eli Lilly to invest $1 bn in AI lab
Nvidia Corp. plans to invest $1 billion over five years in a new laboratory with Eli Lilly & Co., aiming to speed up the use of artificial intelligence (AI) in the pharmaceutical industry.
1 min
January 13, 2026
Mint New Delhi
Deutsche Bank gets final bids for $2.5 bn retail assets
Deutsche Bank AG's India retail assets and wealth management have drawn binding bids from Kotak Mahindra Bank Ltd and Federal Bank Ltd, according to people familiar with the matter, as the local lenders pounce on opportunities from foreign players seeking to exit the crowded banking market.
1 min
January 13, 2026
Mint New Delhi
Toyota pushes for fuel norm clarity
The government should soon come out with the final notification for the next phase of India’s Corporate Average Fuel Efficiency standards so that the industry can prepare accordingly, according to a senior Toyota Kirloskar Motor executive.
1 min
January 13, 2026
Mint New Delhi
Why khichdi, India's comfort food, beats every detox trend
Prepared with lentils and grains, this one-pot meal restores gut balance and offers comfort when the body needs rest most
3 mins
January 13, 2026
Mint New Delhi
Battery plans on track, says Reliance
Reliance Industries said on Monday that its plans for battery storage manufacturing remain unchanged, following a Bloomberg News report that said the conglomerate had paused plans to make lithium-ion battery cells in India after failing to secure Chinese technology.
1 min
January 13, 2026
Mint New Delhi
The US climate cop-out should galvanize others
America's withdrawal from the global battle against climate change is a signal for the rest of the world to unite for the greater good. The cause is vital, not the participation of the US
2 mins
January 13, 2026
Mint New Delhi
Trump’s investigation of Powell is also a warning to the next Fed chair
The criminal investigation into Federal Reserve Chair Jerome Powell isn’t ultimately about the Fed’s headquarters, or Powell, or even interest rates.
3 mins
January 13, 2026
Mint New Delhi
BHEL stock slumps on China fears: Is the sell-off overdone?
Shares of public sector major Bharat Heavy Electricals Ltd (BHEL) have slid nearly 12% over the past three trading sessions, spooking investors after reports suggested a potential policy shift that could reopen India’s power equipment market to Chinese firms.
1 mins
January 13, 2026
Listen
Translate
Change font size