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FMCG rides Q-commerce for brisk sales
Mint New Delhi
|September 09, 2025
Online household adoption of e-commerce for FMCG in urban India rose to 18% in May 2025, up from 12.3% in 2024
Quick commerce contributed nearly a third to online FMCG sales in India, which rose 56% to ₹19,800 crore in the year ended 31 May, according to Worldpanel by Numerator (formerly Kantar Worldpanel), a global provider of consumer and shopper behaviour insights.
Quick commerce sales for fast-moving consumer goods (FMCG) touched ₹2,800 crore in the same period, surging 80% year-on-year, according to data shared with Mint. E-commerce sales of FMCG rose 47% year-on-year.
Despite the rapid growth, traditional mom-and-pop stores still dominate, comprising 90% FMCG volumes, with organized retail and online channels making up the rest.
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