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Tech firms turn to influencers for job posts on social media
Mint Mumbai
|March 12, 2026
India’s job market intensifies, top tech firms are swapping staid job ads for influencer-marketing campaigns on Instagram, YouTube and LinkedIn. Creators with millions of followers now spotlight job openings and work cultures, turning a single video into a flood of thousands of applications.
Creators eagerly amplify corporate gigs.
(ISTOCKPHOTO)
Companies such as Atlassian, 7-Eleven GCC, Octa, EPAM Systems, ServiceNow, Intuit, ZS Associates, and Infosys are leading this charge, betting on niche influencers’ social media reach to lure talent in a hyper-competitive landscape.
“For us, it’s about visibility in the right places where top tech talent is consuming content. The primary goal is a long-term lift in technical sentiment,” said Intuit, a US financial software company.
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